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The Brand Blueprint

Everything you need to launch or relaunch your brand

From brand assets and guidelines to the comprehensive strategy to activate your brand and effectively reach your audience, the Brand Blueprint will allow you to launch with confidence.

a checklist for what's included in the Brand Blueprint

How the Brand Blueprint works

The Brand Blueprint is divided into three stages: Assess, Create, Activate.

Assess your brand

We start with an in-depth conversation about your vision and goals for your brand. We’ll go over what you have so far, what you need, what you want to keep and what you’re open to changing. And if you’re starting from scratch, that’s great too.

After our conversation, I’ll do a deep dive into your brand’s niche, SEO and social media trends, and competitive landscape to get the full picture. This research is the foundation step to creating an effective brand that will allow you to reach your audience.

Create your Brand Blueprint

I’ll take everything I’ve learned about your brand and synthesize it into a cohesive visual and written identity that resonates with your audience — with plenty of feedback from you along the way. You’ll get a customized Brand Blueprint report with:

  • Your brand values and written identity, including tone of voice and taglines
  • Your logo with variations for different sizes, backgrounds and use cases
  • Your brand’s visual identity, including fonts and colors with mockups for various branded touchpoints

Activate your audience

I’ll provide you with tailored recommendations on how your brand should reach and connect with your target audience. You’ll get a customized Activation Blueprint report with:

  • An overview of your audience and how to find them online
  • An SEO report with research and recommendations
  • An optimized sitemap and metadata for your website
  • An extensive social media report with tailored recommendations for your brand – learn where and what content you should be posting, and how often
  • A week of social media content ideas to get you started
  • A customizable full-year social media content calendar template to keep you going

Testimonials

“Amelia designed a logo for me and really helped me to stand out. She did thorough market research to make sure I had something new and unique within my niche. Amelia was responsive and incorporated my thoughts and ideas until we reached the final logo that suits me and my aesthetic. I can really recommend Amelia!”

Emmeli F.
I’m Hooked Again

Ready to take your brand to the next level?

Book a free consultation with me and let’s start creating your Brand Blueprint.